[POSTPONED] Official Launch of Visit KL Today Campaign

To be Confirmed

The launch event will see the unveiling of the campaign website (www.visitkltoday.com) and the flag-off of public transport vehicles (buses and taxies) that are dressed in the campaign brand colours and messaging.

The main objective of the campaign is to promote Kuala Lumpur as a domestic and international tourist destination. Utilizing several marketing communications vehicles such as online advertising, out-of-home media, point-of-sales materials, PR and content creation for social media channels, the campaign will strategically target groups of tourists from varied markets.

It is hoped that this campaign will lead to the re-entry of Kuala Lumpur in the World’s Top Ten Visited Cities list.

    About KLTA

    The Kuala Lumpur Tourism Association (KLTA) is the oldest tourism industry association in the country. Established in 1963, the KLTA represented most of the industry players in the country at the time. This was because Kuala Lumpur was the main hub of tourism activity in the then newly formed Malaysia. Over the years the industry has grown and developed in all corners of our nation, necessitating more nationalized organizations to meet the requirements of the nationwide industry players.

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