Dear Esteemed Members of the KLTA,

The Kuala Lumpur tourism industry has what it takes to thrive once more. To regain our rightful spot amongst the top ten most visited cities in the world. To become the preferred international tourist destination it once was. But this is not an automatic result from the opening of travel restrictions in a post Covid-19 pandemic world.

While our tourism industry may have not been the only one ravished by the complete shutdown over the two years of indefinite lockdowns and halt of international travel, it is still up to us as industry players to work together to rebuild what we once enjoyed.

As part of this crucial rebuilding exercise, the Executive Committee of the KLTA has planned some initiatives that are aimed at bringing back the visitors to our beloved capital city. Whether targeting domestic or international travellers, the activities that we have planned all share the common objective of ensuring that Kuala Lumpur has an attractive range of offerings that instill the desire to visit. But the only way for these initiatives to have any impact on the industry is for there to be a critical mass of members. Thus membership retention and growth is one of the Executive Committee’s key priorities. 

I urge you to renew your membership in the KLTA in order to be able to reap the benefits and to join us in actively saving the industry for our own individual, and collective good. I have faith in the initiatives that we hope to rollout soon will have some impact and serve to rebuild the vibrancy of our city’s tourism industry of the pre-pandemic era.

Best wishes,

Farouk Nurish
President 2022-2024