Kuala Lumpur Tourist Association, better known as KLTA, was inaugurated in 1963 with the aim of promoting tourism in Kuala Lumpur. With the endorsement and full support from the Association’s Patron, Datuk Bandar Kuala Lumpur, the Ministry of Culture, Arts and Tourism, and Tourism Malaysia, many notable activities have been successfully carried out by KLTA.
 

KLTA's 210 member organizations comprise both travel establishments as well as non-travel related companies - all bound by a common objective i.e. to help make Kuala Lumpur an interesting tourist destination. In addition, ex-officio members of KLTA include Kuala Lumpur City Hall, Tourism Malaysia, National Museum, Department of Road Transport, Department of Royal Customs and Excise, Tourist Police, Malaysia Airports Berhad and Radio Malaysia (RTM).